We are proud to announce our new partnership with Danish Counter-Strike powerhouse Astralis – one of the world’s leading e-sport teams in terms of performance and professionalism.
The partnership will include the launch of a number of unique PanzerGlass x Astralis products as well as a variety of on- and offline activities, such as specially designed game maps, meet n’ greet activities, competitions and a lot more.
Jordi Roig, CCO of RFRSH Entertainment, representing Astralis, explains why Astralis and PanzerGlass is an obvious match:
“PanzerGlass is the perfect match for a CS:GO team. Everybody knows the feeling of anxiety when you drop your phone, it ends face down on concrete and you just know the glass is shattered to pieces… But then a feeling of total relief comes over you, when you pick your phone up and see it’s screen is intact and completely fine. That feeling… that situation… it is a PanzerGlass moment!
In CS:GO there are several of these moments, when you think you’re down and out, and in some way you win the 1 vs 3 clutch, you make that insane shot or you come back to win the whole thing after trailing 7-13 in the final map of the Major Final. Those are all great examples of PanzerGlass moments”
Jordi continues: “We are very focused upon matching Astralis with the right commercial partners to bring value – not only to the partner – but also to the team and especially the fans. The real value lies in activation and engagement, and, needless to say, we’re very excited to introduce a brand and organisation like PanzerGlass, who value and focus on fan activation in the same way we do”
Lene Bach, Head of Global Marketing at PanzerGlass, is also very excited about the new partnership and pinpoints why PanzerGlass sees a great match in Astralis:
“We are thrilled to enter into a partnership with Astralis, who is amongst the best in the world at what they do. We simply fell in love with the team and the professional setup that has been made around it – and we are impressed by the amazing results the team has created in such a short time. Through this, we see many parallels between Astralis and PanzerGlass – and on top of this, both brands have strong Danish roots but operates on the global scene.
E-sport in general is experiencing a tremendous growth not only in terms of player numbers but also as an entertainment product and a spectator sport – and due to this development, we see great opportunities in teaming up with Astralis and becoming a part of the e-sports community. We work hard to ensure that our joint activities – both in the analog and the digital world – will appeal to the e-sports audience and engage them in inventive, unconventional ways.
One of the big strengths in this partnership is the chance to bring retail and end-consumers together. We are designing a range of new products, planning fan-hangouts with retail partners, organising meet n’ greets for fans, coordinating various e-sport related competitions for end-consumers and our retail partners – and a lot more. We simply can’t wait to roll these countless initiatives out to our retail partners and end-consumers together with Astralis”