30 Jan PanzerGlass and Caroline Wozniacki with powerful privacy ace
PanzerGlass and Caroline Wozniacki with powerful privacy ace
“Quiet, please! Wozniacki wants privacy” is the story that could capture millions, especially the hearts of an influential female audience and differentiate PanzerGlass in the market for screen protection. Fame more than often comes at a price, the loss of one’s privacy. PanzerGlass’ privacy screen protection can help everyone, famous or not, take back smartphone privacy.
PanzerGlass and Wozniacki – a Grand Slam winning combination
PanzerGlass, one of the leading manufacturers of screen protection for smartphones and tablets, has entered a unique partnership with one of the world’s best tennis players, Caroline Wozniacki, in order to ace the storytelling of smartphone privacy. “Our brand is mirrored in Wozniacki as an ambassador. We share the same passion. Wozniacki loves sharing with people the passion of what she is doing, which is exactly what we do every day. On top of that, we can tap into Wozniacki’s fanbase and she can help us engage with an active female audience”, says Michael Brønd, Head of Global Marketing at PanzerGlass.
"Our BrandGlass™ with privacy protection is the next generation of screen protection, a new way of protecting your private life and show a personal affiliation with a sports star, a company, a fashion brand or an organisation whose values you can identify with. On top of that, you also get a unique protection of a very expensive product, e.g. a new iPhone X. So we believe that we, with Wozniacki, can build up the right narrative about our brand and reach out to a big female audience all over the world," says Michael Brønd.
Caroline Wozniacki herself is excited about teaming up with PanzerGlass. The close cooperation entails the launch of a new Caroline Wozniacki PanzerGlass™ product line, content creation, films, pop-up events linked to tennis and much more:
“I am truly proud and excited about partnering with PanzerGlass. Their screen protectors allow me to protect my phone and my privacy wherever I go, which is important to me,” she explains.
Nothing beats PanzerGlass™
Steen Bollerslev, Executive Vice President Sales & Marketing at PanzerGlass, sums up:
"Screen protection has become an active choice for consumers all over the world: People are becoming increasingly conscious about the importance of smartphones in their lives. From banking to booking of cinema tickets. We neither can nor will do without our smartphone. Therefore, we want top-of-the-line protection, and nothing beats PanzerGlass™. Our products are known for high quality and long life. And with Wozniacki as an integral part of the product, a new layer is added to our narrative, which can hopefully help to open doors to new customers and new markets around the world."
What is smartphone privacy?
Smartphone privacy relates to different data types, including Internet privacy: All personal data shared over the Internet is subject to privacy issues. Personal information: Sensitive personally identifiable information is data that can be traced back to an individual and that, if disclosed, could result in harm to that person. Business information: Sensitive business information includes anything that poses a risk to the company in question if discovered by a competitor or the public. Such information includes trade secrets, acquisition plans, financial data and supplier and customer information, among other possibilities. Classified information: Classified information pertains to a government body and is restricted according to the level of sensitivity.
Please contact us on firstname.lastname@example.org for information on your nearest retailer.
For more information, please contact:
Michael Brønd, Head of Global Marketing at PanzerGlass™, at email@example.com / +45 30315527
Steen Bollerslev, Executive Vice President Sales & Marketing at PanzerGlass™, at firstname.lastname@example.org / +45 21912912
In 2014, the Danish start-up company from Hinnerup launched its new premium protection products for both tablets and mobiles. Today, PanzerGlass employs 57 people, is present in 30 different markets and is experiencing three figured growth rates.
PanzerGlass™ is a part of the Juhl Bach Holding Group, which is among the biggest family-owned holding companies in Denmark. J.B. Holding specializes in corporate venture activities and has an interesting portfolio of companies spanning from start-ups to mature companies.
For more info
Please go to PanzerGlass.com/Caroline-Wozniacki.