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CR7: The next generation of screen protection

PanzerGlass x Cristiano Ronaldo CR7 BrandGlass Offence DefenceBanner 1200x630

Press release:

CR7 BrandGlass™: The next generation of screen protection is here

PanzerGlass™ is ready to present the next generation of screen protection to the world. The new exclusive partnership between PanzerGlass™ and Cristiano Ronaldo is coming alive with the launch of a brand-new screen protection product called BrandGlass™ – a screen protection glass that includes the CR7 brand on the front cover. The new product will be available in stores in selected markets from November 20th.

All time football legend Cristiano Ronaldo will be the face of the new exclusive product line from the Danish screen protection company, PanzerGlass™. PanzerGlass™ is launching a total of 12 different versions of BrandGlass™ for smartphones.


Screen protection customized with your favorite brand or hero

BrandGlass™ is representing a new generation of screen protection that allows brands to be an implemented part of the front cover of the smartphone screen protection. This will open up new valuable opportunities for brand awareness, merchandise and unique employee equipment for PanzerGlass’ current and future partners, such as companies, sports clubs, organizations etc.

“PanzerGlass™ is thrilled to be entering a partnership with one of the world’s biggest footballers. Cristiano Ronaldo has a strong and impressive digital position and brand in online communities. He is a great example of a celebrity and sports star, who continuously engages with his fans and followers in digital and mobile communities. We believe that this partnership will help us take our brand towards the next level,” Michael Brønd, Head of Global Marketing at PanzerGlass™, says.


The perfect screen protection glass for all football lovers

The partnership with CR7 will especially be attractive for football fans and followers of Cristiano Ronaldo. Football fans are an engaging community to target with co-branded products, and at PanzerGlass™, the hope is that CR7 can create attention to a niche product with a relatively low product knowledge among consumers.

“A PanzerGlass™ is in the category of products, which consumers did not know they needed, but once the try it they cannot live without. Perhaps, the CR7 BrandGlass™ has the potential of becoming a popular Christmas gift for football lovers this year,” Michael Brønd says.


Screen protection glasses are becoming an active choice

The new CR7 BrandGlass™ is not only relevant for football lovers – screen protection is becoming an active choice for consumers:

“Screen protection for smartphones is an increasing market on a global scale. Consumers are becoming more and more aware of the fact that they need to protect their favourite item that, nowadays, is used for all occasions – a smartphone is your extra hand, calendar, memory, bank, shopper etc., and who can live without it for more than a few hours?”, Michael Brønd, Head of Global Marketing at PanzerGlass™, explains.

“Our products are known for a premium quality and durability. And with Cristiano Ronaldo on the cover, we also get a visible stamp of its originality and high performance that will hopefully open doors to new consumers around the globe”, Michael Brønd ends.

The new screen protection products will be launched in Germany, UK, Sweden, Norway, Portugal, Spain, Czech Republic, Kuwait, United Arab Emirates, Qatar, Saudi Arabia, Thailand, Lebanon and Denmark. In Denmark, the products will be in store in cooperation with strategic partners from November 20th.


Nearest retailer

Please contact us on CR7@panzerglass.com for information on your nearest retailer.


For more information, please contact:

Michael Brønd, Head of Global Marketing at PanzerGlass™ at mibr@panzerglass.com / +45 30315527


About PanzerGlass™

In 2014, the Danish start-up company from Hinnerup launched its new premium protection products for both tablets and mobiles. Today, PanzerGlass™ employs 57 people, is present in 30 different markets and is experiencing three figured growth rates.

PanzerGlass™ is a part of the Juhl Bach Holding Group, which is among the biggest family-owned holding companies in Denmark. J.B. Holding specializes in corporate venture activities, and has an interesting portfolio of companies spanning from start-ups to mature companies.

For more information on the partnership between PanzerGlass™ and Cristiano Ronaldo, please visit: PanzerGlass.com/CristianoRonaldo

For the full press release in PDF-format, please click here.


Press photos

For Cristiano Ronaldo press photos please go to: PanzerGlass.com/marketing-materials/

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